UBS says Reels on Instagram is outperforming TikTok.
Jeff Bottari/Getty ImagesAccording to a recent note from UBS, channel checks by the bank indicate that "Reels is outperforming TikTok with lower CPMs and much improved engagement."
That's great news for Meta, given that TikTok has been viewed as one of the company's top risks in the competition for more eyeballs.
"We think the GenAI consumer app bull case is still under-appreciated and not priced into shares.
We think more disclosure on GenAI product uptake and eventual monetization could bolster confidence in the durability of top line growth, driving multiple expansion," UBS said.
Persons:
Jeff Bottari, TikTok
Organizations:
UBS, Meta, Instagram, Facebook